Below is a very interesting article which i found in the wall street journal last week
"After hibernating for months, the Swiss franc is starting to stir.
This floor, put in place a year ago to
avoid deflation and protect Swiss exporters, froze what was previously
one of the world's most heavily traded currencies. A stronger franc
makes goods sold abroad more expensive. Since then, investors either
bought the franc as a haven from Europe's debt problems or as a bet the
Swiss National Bank's floor would fail. Mostly, they avoided the
currency entirely.
With the franc on the move, the currency is regaining its broad appeal."Two months ago, when the euro was on its knees, euro-Swiss was
basically a one-sided trade," said Steven Englander, global head of G-10
currency strategy at Citigroup. "If we stay in this range above the
SNB's floor, it will become a tradable pair again."
The franc retreated this month as the outlook
for Europe improved. In July, European Central Bank President Mario
Draghi said he would do "whatever it takes" to save the euro. And on
Sept. 6, the ECB said it would buy sovereign bonds to lower borrowing
costs for countries that asked for help.
Trading volume in the euro-franc pair immediately climbed, with a
record 8,253 contracts trading Wednesday on the Chicago Mercantile
Exchange. The number of contracts outstanding hit an all-time high of
11,847 on Wednesday, up 78% since before Mr. Draghi spoke in July.
Futures contracts are a small part of the foreign-exchange market but
often reflect activity in the far larger spot market.
"A lot of people cashed out on this" drop in the Swiss franc, said
Tom Liravongsa, co-founder of Michigan-based Holland Global Trading LLC.
He said his firm placed short-term bets that the euro would rise
against the franc ahead of the ECB's meeting Sept. 6 but has since
pulled back.
Some investors are staying on the sidelines."We won't take a position right now," said Bob Marcellus, president
and founder of Richmond Optimus, which manages about $100 million in
assets for sovereign-wealth funds, banks and pension funds. "The
risk-reward opportunity is just not there." He said he expects the SNB's
floor for the euro to give way eventually, but it's "not likely to
happen for a while. Their central bank is healthier than most."
Analysts and investors said the fact that the franc—perceived as one
of the most attractive shelters in times of uncertainty due to
Switzerland's stable finances and relatively strong economy—is finally
slipping from its perch is a clear vote of confidence in the ECB's
latest plan to provide relief to bond markets.But the SNB's next move matters as well.
The euro's jump takes some of the pressure off the SNB, which has
been forced to expand its balance sheet, buying euros to keep the common
currency above the 1.20-franc floor. The central bank has accumulated
476.3 billion Swiss francs ($508.2 billion) in foreign reserves through
July, a 50% increase since August, before it announced the floor in
September.
On Thursday, the SNB kept its floor unchanged at a policy meeting.
SNB President Thomas Jordan said the bank would use "utmost
determination" to defend the 1.20 francs-to-euro minimum exchange rate. Switzerland's economy also is showing signs of fatigue, contracting
in the second quarter as exports to the euro zone declined. That means
the central bank isn't likely to abandon its defensive policy soon. Some
analysts and investors believe the SNB eventually will raise its floor
now that the franc is sliding. "A small break is blessed relief [for the SNB], but it's far from a
victory," said Christopher L. Cruden, chief executive at Insch Capital
Management in Lugano, Switzerland. His firm trades currencies for large
banking clients and took a short-term bet this week that the euro will
gain further against the Swiss franc."
http://online.wsj.com/article/SB10000872396390444023704577649650388222164.html
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